Innovative medical device in 2026: how to build an evidence strategy that holds…without drowning in rework
There’s a sentence we hear often from founders, Clinical Affairs and Regulatory teams: “We have a strong device, but we’re afraid of losing time.” Not time spent working.Time lost to rework, the kind that appears halfway through a study, when you realize it started… but wasn’t solid enough. Studies don’t fail because there’s a lack…
Digital twins in Clinical trials: a new way of designing studies
In the past year, Digital twin has become one of the most overused terms in healthcare innovation. It appears in conference slides, CRO strategy decks, and investor presentations, often described as a virtual copy of a patient, ready to be tested like an avatar in a simulation. But the reality is less cinematic and far…
When Tech meets Empathy: Designing tools that truly works for people
“The great myth of our times is that technology is communication.” – Libby Larsen We often celebrate technological progress as if it were an end in itself. But in clinical research, tech that doesn’t connect with people quickly shows its limits.True innovation happens when technology and empathy work together, enabling research teams not just to…
Patients are evolving faster than trials: why clinical data are falling behind
In clinical research, we speak often about patient-centricity. Yet in the past two years something unexpected has happened: patients’ real lives have become more digital, more monitored, and more interconnected than the trials designed to study them. The patient has changed.Their data pathways have not. Not because the industry lacks intent, but because traditional study…
Post-Market 2.0: how continuous Real-World Evidence is redefining medical devices
There’s a silent but radical shift reshaping the value of medical devices, more than any new technology or algorithm. A shift born in real life: in patients’ routines, phones, homes, and clinical journeys. Its name is Real-World Evidence (RWE).And it is turning post-market from a formal requirement into a strategic engine of safety, performance, competitiveness,…
